There has been much discussion on what is Web 2.0? After nearly 1 ½ years there is still substantial disagreement on what Web 2.0 really means. Nearly everyone will agree that Web 2.0 is social network sites, Wikipedia, Blogs, and RSS feeds. Some will even go as far to say that many of these services were included in Web 1.0 and that Web 2.0 is nothing but, a marketing play.
Tim O’Reilly on his Website in an attempt to clarify the meaning of Web 2.0 listed the following comparisons.
Web 1.0 Web 2.0
DoubleClick --> Google AdSense
Ofoto --> Flickr
Akamai --> BitTorrent
mp3.com --> Napster
Britannica Online --> Wikipedia
personal websites --> blogging
evite --> upcoming.org and EVDB
domain name speculation --> search engine optimization
page views --> cost per click
screen scraping --> web services
publishing --> participation
content management systems --> wikis
directories (taxonomy) --> tagging ("folksonomy")
stickiness --> syndication
When thinking of the progression from Web 1.0 to 2.0 one of the first examples is that of Netscape and Google. Netscape is thought to be the standard bearer of Web 1.0 in as much that its IPO was one of the defining events for that era. The same can also be said, for Google and Web 2.0. Netscape framed the Web 1.0 as being part of old software paradigm relying heavily on Web based browser which was packaged as a desktop application. Google on the other hand has always been a native Web application which delivered services, not packaged or sold. Google and other Web 2.0 applications often took a radical approach in their design. BitTorrent made every client a server. Wekipedia was based on the concept that any user could make an entry and that any entry could be edited by any user.
The power of Web 2.0 is the ability to extend useful information to a user from the collection of terabytes of available data. Google does this through its extensive search language which allows a user to navigate through all the data on the Internet to target a specific piece of information residing on an unknown server somewhere. This power has both a good and dark side which will have to be brought under control. This same technology can be used to find credit card numbers, personal SSNs, along with system administration passwords. A term has even been coined for this activity, Google Hacking.
To summarize some of the core competencies of Web 2.0 companies can be thought of as:
Services with ease of scalability
Services that gets richer as more people use them
Services based on collective intelligence
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
Mark
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This post is really amazing
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